Fanmio is a unique, fun-fueled platform selling online in-person celebrity meets & greets alongside hosting some of the world’s most sensational events. They were flooded with work for the top-selling PPV of 2021 - the exhibition boxing fight between Floyd Mayweather and Logan Paul. They contacted us on a short notice (15 days only) to help them squeeze the most out of their list which was relatively small before the event.
What we did?
We sent a sequence of our strategized pre-launch campaigns in order to build a massive hype around the event.
We used advanced segmentation techniques which allowed us to send 3 emails on the product launch date while keeping the audience super engaged, and to consistently increase the revenue per email with each email sent.
We tested our pre-vetted different type of incentives including additional items with purchase, multipacks and wisely used countdown timers, which allowed us to sell more without giving away any discounts.
We followed up with a post-launch email, offering complimentary merch and premium access to future events, generating immediate revenue while building anticipation for the future.
Email design example
Here's how it went:
(revenue and recepient info are blurred due to confidentiality reasons)
Here are a few words about the work with us from Aaron, one of the founders of Fanmio: